My experience of leading a publicly quoted wine business ensures that first and foremost I assess the commercial issues relating to any wine opportunity. In a chronically oversupplied marketplace, it is increasingly difficult to make a good return on any wine investment – be that as a producer, importer or retailer – hence my experience of working overseas in a variety of different markets ensures that I will always assess each opportunity with a ‘fresh pair of eyes’.
I fully understand the need for robust business processes, a great product USP, innovation and above all a great tasting wine that if lucky enough to be chosen, will provide genuine pleasure.
Having run my own business successfully for the last 10 years, I approach each case as though spending my own money, and will not engage with anyone unless I can genuinely ‘add value’ and can make a significant impact on their business.
- Retail – Co-op DK: established an incentive store manager incentive program that help develop the South African category from 2,000 to 150,000+ cases within 3 years.
- Wholesale – 3663: helped establish the 3663/ Bidvest wine portfolio prior to development of the ViVAS business solution.
- Restaurants – PizzaExpress : improved participation, increased profitability.
- Private Clients / Direct sales – 1876 Wines: established Jamaica’s first dedicated fine wine importer from scratch in 1995, beginning with private clients and extending to a full wholesale on-trade business.
Steve Jones – Director – Chef Direct “Adrian is a unique character, clearly very knowledgeable about wine, but equally adept and comfortable whether making a presentation to the board or in front of 25 Eastern European ‘front of house‘ staff. His strategic understanding of the market has been a major factor in our securing new business together”
Ed Standring – Managing Director – Relish restaurants “Adrian has acted as our Master of Wine for over a year. In that time he has compiled a strategy for our wine list development which is core to our brand. He has launched a completely new list dealing with all aspects from tasting to training and procurement. He is easy to work with, commercial and has added real benefit to our business”